XUNXING LIANG
Xunxing Liang’s Award-Winning Design:
Morton Metered Salt Dispense & Terre d’Hermès Display Packaging
What first sparked your interest in your creative field?
Being inspired by Kenya Hara’s book “Design in Design” during my senior year of high school sparked my interest in design. The book’s simple, restrained beauty and unique design ideas deeply influenced my career choice in visual art.
What has been the most challenging project or situation in your career, and how did you handle it?
The most challenging project was a series of packaging designs for a friend’s lens products, including future cameras. To reduce manufacturing costs without sacrificing the fun of unboxing, I used Bristol paper material and designed a two-piece foldable opening structure with the same dieline, assembled with glue. This significantly reduced assembly costs.
How do you relax and unwind from the pressures of your work?
I unwind by playing the shakuhachi, a traditional Japanese flute. The meditative and calming nature of the instrument helps me relax and clear my mind from work-related stress.
How has your creative process evolved throughout your career?
My creative process has evolved to become more structured and research-driven. Initially, I relied heavily on intuition and experimentation. Over time, I have incorporated more user-centered research and usability testing to inform and refine my designs.
As a child, what did you aspire to become, and how does it compare to where you are now?
As a child, I aspired to become a writer. While I am now a designer, my career still involves storytelling, but through visual mediums rather than words. This transition from writing to design allows me to express narratives in a different but equally impactful way.
Which project in your career do you feel has had the most impact, and why?
The Morton quantitative salt bottle packaging project had the most impact because it addressed a common problem in cooking and promoted healthier eating habits by enabling precise salt measurement. This project demonstrated how thoughtful design could improve everyday experiences.
How does your cultural background influence your personal and professional life?
Traditional Chinese aesthetics, such as the use of minimalism and harmony, are integral to my work. My professional values are also shaped by cultural principles such as respect for craftsmanship, diligence, and continuous self-improvement.
Can you describe a milestone in your career that was particularly meaningful to you?
A particularly meaningful milestone was receiving the A’ Design Awards and Pentawards. This recognition validated my efforts and creativity, motivating me to continue pushing boundaries in design.
Outside of work, what is a hobby or activity you enjoy that might surprise people?
Outside of work, I enjoy playing the shakuhachi, a traditional Japanese flute. This hobby not only relaxes me but also enhances my focus and patience, which are beneficial in my professional work.
How have you adapted to changes in your industry over the years?
I have adapted by continuously learning new tools and techniques, such as 3D modeling and front-end development, to stay relevant and versatile in the rapidly evolving design industry. This adaptability has enabled me to embrace new challenges and opportunities.
Is there a book or movie that has significantly influenced your personal or professional perspective?
The book “Design as Art” by Bruno Munari has significantly influenced my perspective, highlighting the intersection of functionality and aesthetics in design. It has inspired me to create designs that are both beautiful and purposeful.
What piece of advice would you give to someone starting out in your field?
My advice would be to stay curious and open-minded. Embrace continuous learning and seek inspiration from diverse sources. Building a strong foundation in design principles while being adaptable to new trends will set you apart in this dynamic field.
Do you have a personal philosophy or mantra that guides your life and work decisions?
“Design with empathy.” This mantra reminds me to always consider the end-user’s needs and experiences, ensuring that my designs are not only visually appealing but also functional and meaningful.
If resources were not a constraint, what would be your dream project?
If resources were not a constraint, my dream project would be to design a sustainable and culturally immersive public space that fosters community engagement and environmental consciousness, blending traditional and modern elements.
How do you balance your personal life and needs with your professional responsibilities?
I balance my personal life and professional responsibilities by setting clear boundaries and prioritizing tasks. Time management and self-discipline are key, along with ensuring that I dedicate time to relax and pursue personal interests.
