Irina Pyleva - Fashion Futurist: Bespoke Fashion, AI Lab, and Art of Home Extravaganza

Irina Pyleva's distinctive blend of artistic training from Italy and a digital marketing background from Oxford Saïd Business School shapes her approach to art direction at Corsettery. Balancing artistic intuition with data analysis, she has evolved the brand from bespoke corsets to a multi-departmental enterprise, emphasizing customer collaboration and integrating AI fashion tech. Irina's ability to merge traditional craftsmanship with contemporary creativity is evident in projects like couture embroidery, showcasing a fusion of classic and modern styles. As Corsettery expands into exclusive interior design decisions, Irina envisions future collaborations, global exposure, and a continued commitment to pushing the boundaries of art direction in the fashion industry.